The Problem
Your site may be costing you cases before a prospect ever calls
If your firm's website is slow, dated, thin on local pages, or still reads like a generic law firm brochure, potential clients notice. So does Google.
Most small-town personal injury firms do not need another bloated marketing retainer. They need the basics fixed fast:
- ›Pages that match the towns you actually want cases from
- ›Clearer calls to action for injured prospects
- ›A WordPress site that loads, indexes, and looks trustworthy
- ›Visible week-by-week progress instead of black-box SEO talk
TownRank is built for firms that have been meaning to fix the site for years and are tired of losing momentum to a website that no longer reflects the quality of the practice.
How It Works
A simple 30-day sprint built for busy PI firms
We audit the site and set priorities
We review your current WordPress site, identify the pages and towns that matter most, and map the fastest path to a stronger local presence.
We fix what is holding the site back
TownRank handles the highest-impact technical cleanup, sharpens your homepage messaging, improves conversion paths, and tightens the on-page structure on key pages.
We ship the pages that help you compete locally
We rewrite your main personal injury page, create or improve priority location pages, publish supporting FAQ content, and send weekly plain-English updates showing exactly what changed.
Deliverables
What you get in the 30-Day Local Case Intake Sprint
In the first 30 days, TownRank delivers the foundational work most small-town PI firms need before SEO can start compounding:
- Kickoff and access collection
- Baseline audit with a one-page action plan
- Technical cleanup on the existing WordPress site where feasible
- Rewritten homepage messaging and stronger consultation calls to action
- 1 rewritten or newly created core personal injury service page
- 3 priority location pages for the towns you want to target first
- 2 FAQ or supporting content assets tied to local injury search intent
- Internal linking, on-page SEO cleanup, and schema updates where feasible
- Call and form tracking setup or verification if access is available
- Weekly proof-of-work updates
- End-of-month summary with before-and-after examples and next-step recommendations
Pricing
$3,000 flat — no retainer, no lock-in
One fixed payment covers the entire 30-Day Local Case Intake Sprint. No monthly billing. No contract beyond the sprint scope. Everything below is included.
Secure checkout via Stripe. Delivery guarantee included — if we miss scope, we keep working at no charge.
Risk Reversal
Lower risk. Clear scope. No black box.
TownRank is intentionally structured for firms that are skeptical of SEO agencies — and for good reason.
You should know what you are buying, what gets delivered, and what happens if a provider misses the mark. TownRank keeps that part simple.
FAQ