Turn Your Outdated WordPress Site Into a Local Case Intake Asset in 30 Days

TownRank helps small-town personal injury law firms clean up technical issues, rewrite the pages that matter, and make their site look credible enough to win more calls — without a long-term SEO contract.

Built for small-town personal injury firmsFixed-scope 30-day sprintWeekly proof of work, not vague reports

Your site may be costing you cases before a prospect ever calls

If your firm's website is slow, dated, thin on local pages, or still reads like a generic law firm brochure, potential clients notice. So does Google.

Most small-town personal injury firms do not need another bloated marketing retainer. They need the basics fixed fast:

  • Pages that match the towns you actually want cases from
  • Clearer calls to action for injured prospects
  • A WordPress site that loads, indexes, and looks trustworthy
  • Visible week-by-week progress instead of black-box SEO talk

TownRank is built for firms that have been meaning to fix the site for years and are tired of losing momentum to a website that no longer reflects the quality of the practice.

A simple 30-day sprint built for busy PI firms

01

We audit the site and set priorities

We review your current WordPress site, identify the pages and towns that matter most, and map the fastest path to a stronger local presence.

02

We fix what is holding the site back

TownRank handles the highest-impact technical cleanup, sharpens your homepage messaging, improves conversion paths, and tightens the on-page structure on key pages.

03

We ship the pages that help you compete locally

We rewrite your main personal injury page, create or improve priority location pages, publish supporting FAQ content, and send weekly plain-English updates showing exactly what changed.

What you get in the 30-Day Local Case Intake Sprint

In the first 30 days, TownRank delivers the foundational work most small-town PI firms need before SEO can start compounding:

  • Kickoff and access collection
  • Baseline audit with a one-page action plan
  • Technical cleanup on the existing WordPress site where feasible
  • Rewritten homepage messaging and stronger consultation calls to action
  • 1 rewritten or newly created core personal injury service page
  • 3 priority location pages for the towns you want to target first
  • 2 FAQ or supporting content assets tied to local injury search intent
  • Internal linking, on-page SEO cleanup, and schema updates where feasible
  • Call and form tracking setup or verification if access is available
  • Weekly proof-of-work updates
  • End-of-month summary with before-and-after examples and next-step recommendations
Scope note: This sprint is designed to improve the site you already have. It is not a full redesign, a generic content subscription, or a long-term contract disguised as a setup fee.

$3,000 flat — no retainer, no lock-in

One fixed payment covers the entire 30-Day Local Case Intake Sprint. No monthly billing. No contract beyond the sprint scope. Everything below is included.

Baseline site audit + one-page action plan
Technical cleanup on your existing WordPress site
Rewritten homepage messaging with stronger CTAs
1 rewritten or new core personal injury service page
3 priority location pages for your target towns
2 FAQ / supporting content assets for local search
Internal linking, on-page SEO, and schema updates
Call and form tracking setup or verification
Weekly proof-of-work updates throughout the sprint
End-of-month summary with before-and-after examples
$3,000
one-time  ·  30-day sprint  ·  no retainer
Start Your Sprint — $3,000

Secure checkout via Stripe. Delivery guarantee included — if we miss scope, we keep working at no charge.

Lower risk. Clear scope. No black box.

TownRank is intentionally structured for firms that are skeptical of SEO agencies — and for good reason.

No long-term contract
Start with one fixed-scope sprint.
No ranking promises
We do not sell fantasies we cannot control.
Delivery guarantee
If you provide required access within 5 business days and TownRank does not complete the agreed month-one scope within 30 days, we keep working at no charge until it is done.
Visible weekly output
You see what changed, what shipped, and what is next.
Built for PI firms
This is not recycled local SEO for dentists, roofers, and med spas.

You should know what you are buying, what gets delivered, and what happens if a provider misses the mark. TownRank keeps that part simple.

Common questions

Do I need a full website redesign first?+
No. Most small-town PI firms do not need a full rebuild before they can improve lead flow. TownRank starts by improving the WordPress site you already have so you can make progress faster and at a lower cost.
Who is this best for?+
Solo attorneys and small personal injury firms with 1 to 5 lawyers, especially firms in towns, micropolitan areas, and smaller metros where the site is outdated and local search visibility is underperforming.
What do you need from us to get started?+
Usually access to WordPress, Google Search Console, Google Analytics, and your Google Business Profile if you have one. If access to a platform is delayed, TownRank still completes the parts of the sprint that are not blocked and documents the rest clearly.
Do you guarantee rankings or signed cases?+
No. No credible provider can guarantee either. TownRank guarantees delivery of the agreed scope, visible site improvements, and weekly proof of work.
What happens after the first 30 days?+
At the end of the sprint, you get a clear summary of what changed, what still needs work, and whether ongoing monthly support makes sense. There is no required retainer to start.
Is this for firms outside personal injury?+
Not on this offer. TownRank is focused on personal injury because the pages, trust signals, and local conversion patterns are different from general local SEO.

If your website looks outdated, thin, or invisible in the towns you care about, fix the foundation first

TownRank gives small-town personal injury firms a practical first step: a focused 30-day sprint that improves credibility, strengthens local pages, and shows real work every week.

Start Your 30-Day Intake Sprint

Fixed scope  ·  No long-term contract  ·  Built for small-town PI firms